Craving year-round passive income?
Your list can deliver just that — with the right email strategy
When all your revenue hinges on YOU showing up…
You can’t achieve the freedom you built your business for
The money’s decent. But here’s the rub…
Emotional exhaustion from the relentless pressure to sell on social media
Feeling drained by hosting webinars or live virtual events
Needing weeks to recuperate after each launch
Being tethered to your phone and business, unable to really take time off
You’ve realised that your current marketing strategies are hardly sustainable.
And you’re intrigued about passive income that allows you to ditch live launching (or do it less often) while still keeping you and your team well-paid…
The simplest route to passive income is an EVERGREEN EMAIL STRATEGY
you’re already earning *some* money from your emails…
What if you took a strategic leap and enlisted a proven expert to automate, optimise, and supercharge your email marketing efforts?
Like our other clients, you could see your digital products, courses, memberships, or programmes... selling on autopilot.
In essence, you’d turn your email list potential into year-round, passive profit 🎉
PASSIVE PROFIT MEANS 👇🏾
More money.
More choices.
More freedom.
More whatever YOU desire.
Wake up to Stripe notifications (even when you’re OOO!) because your emails secure sales ‘round the clock
Launch on YOUR terms — choose when or IF to live launch
Show up on socials because you wanna share, not because you need to make sales
Scale faster with ads, powered by an email funnel that turns cold leads warm
Work less yet still smash your monthly revenue targets
So you can focus on building your long-term vision…
and enjoying your off-screen life
INTRODUCING
Potential to Profitable
Email Makeover
Evergreen your entire digital product suite
in a 12-month premium partnership with Eman Copy Co.
Create a passive-income strategy that drives consistent sales across your entire digital product suite and (finally!) frees you from the live launch hamster wheel ⚡
Our proven email strategy formula turns sporadic sales and live launches into revenue on autopilot🔥
Potential to Profitable Email Makeover includes these high-touch deliverables (customisable to your needs!)
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You can’t truly know your customers… if you don’t listen to them. Voice of Customer (VOC) research uncovers your audience’s real needs and desires, and it’s the foundation for your email strategy and copy.
And as a massive bonus: this kinda personalised research is amazingly informative for ALL your marketing.
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You can’t improve what you don’t measure… and that’s where our audit comes in. We'll identify what’s already working and what’s not — and why.
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A scattered approach won’t maximise sales… but a cohesive strategy will. We develop an offer-suite email strategy that promotes every level of your products.
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The more (great) emails you send… the more you sell. Nurture your audience and keep your brand top-of-mind with relationship-building email newsletters.
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First impressions can’t be redone… so make yours count. You’ll get a brand new shiny welcome sequence to introduce new subscribers to your brand, setting the stage for future purchases.
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A big list is useless… if it’s not high-quality. We’re gonna make sure your lead magnet and list-building efforts are the most effective possible, based on the VOC research we did for you. The goal = more high-quality subscribers.
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Your bank account balance shouldn’t rely on constant launches… and with evergreen sequences, it won’t. We create three strategic evergreen sales sequences that sell FOR you around the clock.
But… if you need something different (hmm, like a sales page, for example), we can swap a different deliverable in.
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Guesswork doesn’t drive conversions… but data does. We keep you in the know with regular reporting and insights, and we make adjustments for better and better conversions as we go.
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You could handle the technical bits by yourself… but you don’t have to. Our add-on set-up and implementation services get your funnels and newsletters ready to go in ConvertKit.
One quick thing: you have to be using (or want to switch to) ConvertKit for this add-on service.
12-month partnership
This is about the long-term vision for your business. It takes a year to build and optimise your “evergreen everything” strategy.
Flexible to your needs
This is a premium partnership, not a set-it-and-forget-it template. We’ll adjust our email strategy to help you hit your goals each quarter.
APPLY NOW
Save 10% when you pay in full or:
$6k a month
We partner with just 1-2 clients annually at this premium level, so if you’re interested, get in touch ASAP.
*First 3 months are paid upfront
Just to be absolutely crystal clear…
‘Cos… Skimming. We all do it.
This IS
About emails that tell stories (and convert spectacularly). We keep design stripped down to keep things feeling less marketer-y in the inbox.
THE way to evergreen your sales. Finally! So you can STOP (or slow down) the stressful live launching thing.
Customisable to your business. We can interchange elements for free or do set-up and implementation for an added fee.
This IS NOT
About pretty, super-designy emails. Our emails succeed because the simple, text-based format allows the STORIES to take centre stage.
For live launches. You should do the Email Makeover because you wanna ESCAPE the live launch cycle, not rev it up.
Always an end-to-end service. It CAN be however — just opt for the Set-up & Implementation Add-On.
Case StudyFrom live launch to evergreen (and £2.5 million in sales)!
A ONE-time investment in email strategy and sales copy has generated £2.5 million in revenue (and counting!) for business mentor, course creator, and coach Samara Michael.
We-Give-A-Damn Guarantee
Every Email Makeover partnership comes with our guarantee because we care about you, your business, and your success.
This guarantee means:
Regular updates so you never have to wonder if we’re hard at work or island-hopping on a trip you paid for
Email copy that’s delivered on time (… because whatever happened to good ol’ punctuality?)
A team of email strategists and copywriters who believe in what you do. We only say yes to 1-2 Email Makeover clients per year because we need to believe in the people and projects we help succeed
"We're in the business of exceeding expectations"
“Before hiring Eman Copy Co, I had done various programs that had given me email templates that I would adapt to my business, but it always felt patchwork. It didn't feel like an aligned or succinct strategy.
I was okay with using templates, until I started running ads to a funnel. I knew that when you’re running ads, you need to make sure the funnel on the other end is doing the heavy lifting, or you’re just wasting money. My insurance policy would be hiring Eman Copy Co.
With the funnel they strategised and wrote for us, we got about 3 to 4 calls each month and made about 2 sales per month with a very small ad spend. So the return on investment was really really good. It brought in dreamy clients. Working with Eman Copy Co has been one of those never-ending good investments.”
— Polly Lavarello
Evergreen Scaling Strategist and Mentor
Questions are encouraged.
Here’s a peek at the most common👇🏽
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12 months. This is about your long-term vision of a business model that requires less effort from you. To get there, it takes about a year to see the FULL benefits from going evergreen! (Benefits that will only increase year after year… )
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Brilliant question. Here’s a quick checklist to see if you’re ready:
Email service provider with a plan that allows automation, tagging, and triggers (we LOVE ConvertKit, but any of them will do)
An offer suite of digital products (courses, resources, masterclasses, memberships…)
An existing email list of at least a few thousand
Countdown timer software (or open to purchasing!)
A team member to put all your emails into your email service provider (we’ll provide instructions)… unless you get the Set-up & Implementation add-on with our team
Also, this isn’t a MUST… but the clients who see the BEST results have a significant social media following too, so you can funnel followers through to your email list.
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Email Makeover is best for selling digital products (like courses, templates, and memberships), but it also works well for selling programmes and masterminds.
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100%. You don’t have to have a live launch model; you just have to want to create evergreen sales systems that drive consistent revenue.
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Yup! This is a premium partnership. Meaning, it’s super customizable to you. If it turns out you need something unique or different, we’ll just swap that in for something else.
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A lot. We’ll present the strategy to you before implementing so you’re on board EVERY step of the way. What you wanna say, what you don’t wanna say… we’re taking it all into account. You will feel super proud of the emails you’re sending.
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The main focus of Email Makeover is CONVERTING your existing audience, not growing your list. But! We will help you attract more aligned subscribers with list-building efforts as part of this partnership. Our philosophy = quality is greater than quantity.
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Yup, if you wanna totally hands-off experience, where you’re just approving the emails and cashing in, we can do all the implementation for you. It’s an added fee for our Set-Up and Implementation add-on.
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Great! Additional projects outside the Email Makeover = separate project and additional fee. As an existing Email Makeover client, we'll prioritise your needs and timeline.
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Somewhat. We see the best results with list sizes that are at least a few thousand strong. But… it’s more about quality than quantity!
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Definitely. We make sure your emails capture your unique voice and brand personality, so your subscribers feel like they’re hearing directly from you.
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Yup! This is a 12-month partnership, and you can choose to pay in full and save 10%, or pay quarterly, or monthly.
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The ROI from this partnership won’t be the best it can be unless you stick it through the year (‘cos it takes a while to set up and work).
But we get that entrepreneurship can be unpredictable (to put it mildly). So you can cancel all future work with 30 days notice. We'll deliver the completed work and keep working until all work that's been paid for has been delivered. Once it’s delivered, it’s yours to keep and use.
We do not offer refunds for any payments already made because the team is always working ahead of schedule.
“I was really really really impressed with Eman Copy Co’s work. Being in business so long, I’ve worked with multiple copywriters at multiple stages and this was a very rare occasion where I didn't have a ton of feedback for them on the things they wrote.
They did the diligence to understand how I write and what I write about and what I care about when I'm writing. Every email completely aligned with my values and voice. I can tell they did a lot of thoughtful research to bring that in.”
— Heather O’Neill
Founder of Pixels for Humans